Thailand's Booming Adult Diaper Industry: How Aging Population is Reshaping the Market

Thailand’s Adult Diaper Market Demand Surges, Local Brands Compete with Global Giants

[Bangkok News] In recent years, Thailand’s adult diaper market has experienced significant growth, driven by an aging population and rising healthcare needs. According to the latest industry reports, Thailand’s adult diaper market is projected to exceed 2 billion baht (approx. $55 million) by 2025, with an annual growth rate of 8%-10%. This trend has sparked fierce competition between domestic manufacturers and multinational brands, accelerating product innovation and market expansion.

Aging Population Fuels Demand for Adult Diapers

Thailand is rapidly becoming an aging society, with people aged 65 and above now accounting for over 14% of the population. At the same time, the increasing number of chronic disease patients and post-surgery recovery cases has further boosted the demand for adult diapers. Somchai, a Bangkok resident, shared, “My mother needs adult diapers due to mobility issues. There are more options available now, but price and quality remain key factors.”

Local Brands Battle International Players

Currently, Thailand’s adult diaper market is dominated by local brands such as Daddy Adult and Suree, alongside global giants like Unicharm and Pampers. Local brands hold a strong position in the mid-to-low-end market with competitive pricing (around 10-15 baht per piece), while international brands target premium consumers (20-30 baht per piece) with advanced absorbency and comfort technologies.

To enhance competitiveness, some Thai manufacturers have begun introducing eco-friendly adult diapers made from biodegradable materials, catering to the growing demand for sustainable products. The Thailand Hygiene Products Association noted, “In the next two years, adult diapers with antibacterial, leak-proof, and eco-friendly features will become a major industry focus.”

Online and Offline Sales Channels Expand

With the rise of e-commerce, online sales of adult diapers on platforms like Lazada and Shopee have grown by 30% annually. Meanwhile, physical pharmacies and supermarkets have dedicated more shelf space to these products, even offering free samples to lower the barrier to purchase. Industry experts predict that by 2026, the penetration rate of adult diapers in Thailand will increase from 25% to 35%.

Conclusion:

Powered by demographic shifts and consumer trends, Thailand’s adult diaper industry is entering a golden era of development. Balancing affordability, functionality, and sustainability will be the key to success for brands in this competitive market.